Budding agricultural journalists invited to apply for free training course

Applications for the 2026 British Guild of Agricultural Journalists John Deere Training Course are now being taken.

This 31st running of the course will take place 5-7 July at John Deere’s UK & Ireland headquarters in Langar, Nottinghamshire.

The course, which sees 10 individuals given an immersive introduction to the world of journalism, has helped to produce some of the leading editors, correspondents, and communications leaders working in the industry today. While aimed at those looking to find work within the industry, or journalists with fewer than 12 months’ practical work experience, all applications will be considered on their merit.

What to expect

The course is led by journalism lecturer David Mascord who runs practical exercises to introduce topics such as news and featuring writing, as well as a mock press conference. Guest speakers from leading positions in agricultural journalism will address the group, and participants will get the opportunity to put John Deere’s tractors through their paces with a driving experience.

After the course, attendees will complete a work placement with a national farming publication, an agricultural public relations agency, or within the communications department of a business that works with farmers.

Each course member will then enter their best piece of work to be judged, with the winner taking home the overall John Deere Training Award and £250 first prize. A runner-up also receives £100. Both prize-winners are invited to be guests at the BGAJ’s flagship Harvest Lunch event in London.

Costs covered by John Deer

John Deere’s generous sponsorship means that all attendees have the cost of the training, accommodation in Nottingham, and food and drink covered, removing any financial barriers to attendance. Successful applicants are, however, expected to cover their own out of pocket expenses.

To apply

Applications are welcomed from all aspiring communicators who are studying and/or a resident in Great Britain, whether they are from an agricultural background or not.

Contact ben@evecommunications.co.uk for an application form. This must be completed and returned by 26 February 2026.

For more information see Applications open for acclaimed agricultural journalism training course - British Guild of Agricultural Journalists