Collins Earthworks Backs Tianli Tyres After 25% Cost Savings as ADR UK Secures Exclusive UK Partnership

17/06/25 - News

ADR UK, a leading provider of axle, brake, and suspension solutions, has partnered with global tyre brand Tianli—marking the brand’s official UK market entry. The move follows ADR UK’s recent acquisition of The British Rubber Company (BRC), which had already built a strong foundation distributing Tianli tyres over the past three years.

Collins Earthworks, initially seeking vintage tractor tyres, was encouraged by BRC Managing Director Tom Card to trial Tianli across other equipment. The results led to a full rollout across their fleet—from dump trucks to stabilisers.

“Tianli tyres offer unbeatable performance and great value for money,” said Tom Card. “Their unique tread pattern delivers excellent traction and braking, while strong sidewalls protect against cuts and punctures. They absorb shocks and swings, providing exceptional stability, and transition smoothly across different terrains with minimal noise and vibration. Crucially, they’re the only brand we’ve found that works across a variety of machines and outperforms other leading brands.”

He added, “It’s an honour for The British Rubber Company to join the ADR Group family. With BRC’s 98-year footprint, we can now expand our offering without compromising our service. With Tianli tyres now available exclusively through ADR and BRC, our customers can count on a stronger, more complete solution.”

Collins Earthworks Workshop Manager Josh Doherty praised the results:
“We’ve been using Tianli tyres for over a year now and have been very impressed with their performance. Crucially, we’ve achieved a 25% cost saving compared to other brands. The fact that they work seamlessly across our entire fleet also streamlines our supply chain and boosts operational efficiency. Tianli’s lifetime guarantee on Agricultural Radial tyres gives us further peace of mind.”

BRC and Collins are now collaborating to measure long-term impacts, including downtime reduction, tyre longevity, and operator comfort.

ADR Tyremart UK Managing Director Pawel Tomczak concluded:
“We are thrilled to welcome BRC into the ADR family. Combining BRC’s distribution expertise with our OEM experience strengthens our market position—especially in new areas like construction. Together with Tianli, we are bringing smarter, stronger, and more efficient tyre solutions to the UK market.”