LAMMA 2026 is just around the corner: what to expect

LAMMA - the UK’s largest and most influential exhibition for agricultural machinery, technology, and equipment innovation - is gearing up for its next edition. LAMMA 2026 will take place on 14-15 January 2026 at the NEC Birmingham, co-locating with CropTec (the nation’s leading knowledge hub for arable farmers) and Low Carbon Agriculture (the UK’s only event dedicated to sustainable carbon reduction practices) to create a one-stop-shop for the agricultural industry.

With 700+ exhibitors and an anticipated 40,000+ visitors, LAMMA organisers are promising a bigger and better event than ever. Attendees can expect exclusive machinery launches, cutting-edge technologies and expert seminars that will help shape the farming industry and provide an inclusive future-focused exhibition experience.

A taste of what to expect

Innovation 

Agricultural machinery is evolving faster than ever, and LAMMA 2026 will be at the forefront of showcasing these innovations. From tractors and combines to arable machinery and grassland equipment, this year’s event will feature the best in agricultural advancements from both global brands and niche manufacturers designed to improve farm efficiency, productivity, and sustainability.

Notable brands like JCB, Fendt, Massey Ferguson and New Holland will be present, offering a first-hand look at their newest products and innovations.

Networking with industry leaders 

LAMMA is a key networking event for the agricultural sector, offering the opportunity to meet industry leaders, suppliers, consultants and fellow farmers.

With the launch of LAMMA’s new Dairy and Beef Hub for the 2026 exhibition, this show offers content and exhibitors encompassing the entirety of the agriculture sector. Brands such as Dairy Spares, Herdwatch and Shearwell Data will be in attendance, broadening the show’s offering to highlight livestock innovation.

Education & insights

A comprehensive seminar and workshop programme will see thought leaders from across the agricultural sector share their expertise on emerging trends, future technologies and market conditions. From sustainability in agriculture to the adoption of AI and automation, these sessions are designed to arm attendees with tools and knowledge to stay competitive in a rapidly evolving landscape.

The Return of the Demo Arena 

The much-loved LAMMA Demo Arena will give visitors the opportunity to see the latest equipment in action, with manufacturers like JCB and Valtra talking through their newest developments and demonstrating how their equipment can transform arming operations.

For tickets

Entrance is free but advance registration is required.

You can order your free tickets from lammashow.com or use the QR code below.