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Tabula, a global leader in connected job and fleet management solutions, has announced its expansion into the United Kingdom, where it will be headed by Doug Price, who currently leads operations at AgriBale Ltd.
The announcement follows a highly successful season running Tabula at scale with AgriBale Ltd which, as one of the UK’s largest straw contracting businesses, manages more than 125,000 bales each year.
The UK now joins 15 other markets where Tabula is available, including New Zealand, Australia, North America and various countries in Europe.
“I’ve seen first-hand the difference Tabula makes during a busy season,” says Doug. “We put Tabula to the test through a full season across our whole fleet and it was a game changer. It gave visibility to our team, confidence to our operators and clarity to our clients. Once I saw what it could do in harvest conditions, I knew there was huge potential for contractors here. I joined Tabula because I believe in where the technology is going, and I want to help bring that future to the UK.”
Tabula’s expansion into the UK reflects strong global growth across agriculture, horticulture, aviation, emergency services and council operations - as operators increasingly turn to integrated technology to run safer, smarter and more connected field operations.
Tabula CEO John Enlow said; “AgriBale Ltd’s harvest season proved that Tabula delivers value in the UK conditions - from
managing crews and machines to simplifying logistics and reporting. Doug has been instrumental in that success, and his industry experience, credibility and commitment to innovation make him the ideal partner to lead our growth in the region.”’
ABOUT TABULA
Tabula provides job management, guidance, and tracking solutions across agriculture, horticulture, aviation, and vector control - helping operators stay safe, reduce admin, and keep things running smoothly, both in the field and in the air.
Founded in New Zealand in 2006 as TracMap, Tabula now works with 3,500-plus customers in 16 countries who, together, log more than 60,000 jobs a month, covering around 2.7 million hectares. Tabula's ever-growing team of 55 services customers from its bases in New Zealand, Australia, USA, and the UK.
For more about Tabula see Tabula | GPS guidance + job management + proof of application
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