Open your gates for Open Farm Sunday

Opening your farm to the public might feel like a big step, but it remains one of the most effective ways to build trust, challenge misconceptions and showcase the reality of modern farming.

With increasing public interest in food production and sustainability, farmers have never had a better opportunity to tell their story first-hand. Open Farm Sunday provides a simple, flexible way to do exactly that, in a way that suits you and your business.  It’s about inviting people onto your farm to see, hear and understand what really goes into producing British food.

Whether you choose to organise a guided walk, a machinery display or a chance to meet livestock up close, events can be as small or as ambitious as you like. Many farmers find that even a handful of engaged visitors can make a lasting impact. It’s not about footfall, it’s about meaningful conversations.

The results speak for themselves. Research shows that 92% of visitors leave with increased trust in farming, while 66% say they are more likely to buy British or locally produced food. Every question answered and every story shared helps bridge the gap between farmer and consumer.

This year’s Open Farm Sunday, marking its 20th anniversary on 7^th June, is set to be the biggest yet. Over the past two decades, the initiative has become a trusted platform for farmers to engage with the public and take control of how their industry is understood.

There are benefits for your own business too. Many hosts report stronger local connections, increased support for farm shops, direct sales or diversifications, and a renewed sense of pride among staff and family members. It can also be a valuable way to involve the next generation and inspire future careers in agriculture.

Importantly, you’re not on your own. A wide range of free resources, including planning guides and promotional materials are available to help make hosting straightforward and safe.

Open Farm Sunday is your chance to open the gate, start conversations and showcase the best of British farming with confidence. Find out more and register your event at www.farmsunday.org