Sustainable farming innovation takes centre stage at summer showcase events

TIMAC AGRO UK’s Farming Innovation & Technology Showcase (FITS) is returning for a second year, and this time, it’s hitting the road with three exciting events across the country.

Designed to bring farmers face-to-face with sustainable agronomic trials, proven technologies, and practical advice, FITS 2025 is set to offer a series of insightful fixtures this summer.

Sarah Boon, technical sales specialist at TIMAC, is encouraging farmers and industry professionals to take full advantage of the opportunities on offer.

“This year, we’re making it even easier to access the latest in crop nutrition, biostimulants, and sustainable soil health innovations,” says Miss Boon.

“By hosting FITS events at three very different sites, in the East, South and West, we’re ensuring that no matter your farming system, there’ll be something relevant and actionable to take home.”

Whether you are looking to sustainably improve productivity or reduce your environmental footprint, the sessions are designed with both the environment and the farm’s bottom line in mind.

Miss Boon says: “There will also be guided crop walks to see trials on potatoes, sugar beet, maize, onions and winter wheat crops.”

With a packed schedule including crop trials, treatment comparisons and animal production demonstrations, the FITS sessions will deliver both local relevance and national insight.

“At each site, visitors will see how our solutions perform in real-world field conditions. It’s not just about future science, it’s about solutions that can be applied to deliver today,” adds Miss Boon.

This year’s events include:

• FITS East - Thursday 10 July, Billups Siding Farm, Somersham, Cambridgeshire, PE28 3DS
  Hosted by Myles Forber of A & EG Heading Ltd, this event will have a strong focus on sustainable arable systems, featuring biostimulant demonstrations and independently verified field trials and presentations from Ceres Research
• FITS South - Wednesday 16 July, Stowell Farms, Wiltshire, SN9 5NL
  Featuring a mix of sustainable farming practices across arable and dairy systems, this event will explore both crop and livestock trials, offering insights into integrated approaches to productivity.
• FITS West - Tuesday 22 July, Duchy College, Cornwall, PL17 8PB
  With a strong emphasis on soil health and maize management in mixed systems, this is an ideal opportunity to learn more about building system resilience while maintaining productivity, featuring a guest speaker from Lancrop

David Newton, technical product manager at TIMAC, will speak at all three events, with a focus on the vital role of soil health in building resilient farming systems, emphasising the value of good crop establishment.

“If you get the start right, you’re already halfway there,” he says.

“Healthy, biologically active soils give crops the best possible foundation. In today’s economic and climatic environment, using soils to build resilience is more important than ever.”

Register here to secure your spot at your chosen location and join the conversation on the future of sustainable, productive UK farming.