Farm Business Innovation 2026 opens registration with new features and fresh vision for farm diversification

Helping farmers and landowners diversify with confidence

Farm Business Innovation, hosted by Agriconnect, has officially opened registration for its 2026 edition, returning to the NEC Birmingham on 4–5 November. The event returns this year with a refreshed look and a series of carefully curated new features, reflecting the changing needs of the agricultural sector and the growing importance of diversification in securing the future of farm businesses.

As the UK’s only event dedicated entirely to farm diversification, Farm Business Innovation provides a vital platform for farmers, landowners and rural entrepreneurs to explore new income streams and build more resilient and profitable businesses. The show brings together practical ideas, specialist suppliers and expert guidance across a wide range of opportunities, including agri-tourism, habitat creation, renewable energy, direct-to-consumer sales and business-to-business ventures. Some exhibiting companies you can expect to see at the show include, Environment Bank, Coal Bunker Glamping Pods, Bidwells, Sykes, Hoeseasons and much more. By combining innovation with real-world experience, the event equips visitors with the knowledge and confidence needed to turn land, assets and ideas into sustainable sources of revenue.

In an increasingly uncertain agricultural landscape, the need for clear, actionable guidance has never been greater. Farm Business Innovation is designed to support every stage of the diversification journey, offering insight from trusted farmers who have successfully diversified their own businesses, alongside industry experts who understand both the opportunities and the challenges involved. The result is an event grounded in practical experience, where visitors can gain realistic advice and leave with a clear direction for their next steps.

The 2026 edition will introduce three new features designed to enhance the visitor experience and provide more opportunities for engagement, learning and collaboration.

• At the heart of the show is the Diversification Exchange, an interactive hub that offers hands-on support for farmers looking to make informed decisions. Visitors will be able to access one-to-one ‘Ask the Expert’ consultations, take part in focused roundtable discussions and connect directly with key buyers and decision-makers. This feature has been created to provide tailored advice and meaningful conversations that can directly impact business planning and
• Alongside this, the Farm Business Innovation Stage will serve as the central platform for knowledge sharing, bringing together high-profile industry and government speakers with farmer-led case studies that demonstrate real outcomes and lessons learned. The sessions are designed not only to inform but to challenge thinking, spark discussion and highlight practical solutions that can be applied within a working farm business.

• Adding a new level of immersion to the event, the Farm Shop Experience, designed in partnership with Appetite Me, will bring diversification to life on the show floor, offering ideas, advice and inspiration for opening a farm shop. This walk-through feature recreates a realistic farm shop environment, allowing visitors to see products presented in context while engaging directly with suppliers and peers. By showcasing the full journey from concept to customer, it offers valuable insight into how direct-to-consumer ventures can be successfully developed and delivered. Not only will this dedicated space showcase artisan products from farmers who have moved into manufacturing on their own land, through the introduction of ‘Farm Talks’, visitors will hear directly from other farmers who have diversified by opening a farm shop or by moving into food and drink

One of the defining aspects of Farm Business Innovation is its extensive seminar programme, curated by Cheryl Waterman. Known for its relevance and depth, the programme combines strategic insight with practical, real-world guidance to ensure that visitors leave with actionable takeaways rather than abstract ideas. This balance of inspiration and practicality continues to be a key factor in the show’s success and ongoing value to the industry.

As part of the next wave of innovation shaping the future of rural enterprise in the UK, Farm Business Innovation continues to play a crucial role in bringing the industry together. By creating a space where ideas can be shared, challenges addressed and opportunities explored, the event supports farmers and landowners in adapting to change and building sustainable, forward-thinking businesses.

Farm Business Innovation 2026 will take place on 4–5 November at the NEC Birmingham. Registration is now open, offering visitors the opportunity to discover new income opportunities, gain expert advice and connect with the people and solutions that can help drive their business forward.

Claim your free pass here - Register for 2026 - Farm Business Innovation 2026